“You bet. We only sell real hearing aids, from reputable manufacturers.”
“Well, okay then. When can I come see you?”
We had Travis in to see us the following week.
“My problem is that I can’t hear the fellas talking in the bar,” he growled. “Every day I go to my local bar and, when we’re all sitting there, side by side, I can’t hear the fella two seats away from me. This is what I do every day. I go to the bar to see the guys, and I can’t even hear ‘em.”
“We can help with that.”
“For $199.00 each?”
“Yes. So $398.00 for two.”
“Well that’s cheaper than buying just one of these things,” He remarked, pulling a clonky amplifier out of his ear and laying it on the counter.
“I’ll tell ya something,” Travis offered, boldly, “The thing with me is that I either love ya or I hate ya. That’s it. Ask anyone who knows me. He’ll say, ‘Travis? Travis’ll either love ya or hate ya.’ That’s what I’m like, see?”
As I handed the file off to our specialist, Jon, I said, “This guy is a firecracker. I think you’re going to have a lot of fun getting to know him but, be warned, he won’t be neutral about you. He’s the kind of guy that will either love you or hate you. He just told me so himself.”
Fast forward to today. Travis has been wearing hearing aids for two weeks now and says, “They’re great. I mean, I still gotta look at the person talking to me, but so does everybody else. And I’m not missing half of what people are saying anymore. It’s been real good.” He smiled. “And I been telling people too. I’m your new, unofficial sales manager. Gimme some more of your cards.”
“You know what impressed me?” Travis added. “You’re very thorough. Very thorough. I’m not easy to impress. I’m a very critical person. But you take your time and are very particular.”
“We have to be extra thorough.” Jon replied. “If we don’t make sure to have the best quality, then people will say, ‘Sure, they have cheap hearing aids. But they’re junk. They don’t sound good.’ We make sure our testing and fitting practices are detailed and precise. We don’t sacrifice quality because of our lower prices.”
“Well I’m impressed,” Curtis restated.
I put my hand on his shoulder and said, “Do you remember, the day that we met you, you said to me, ‘I’ll either love ya or I’ll hate ya!’ Do you remember that?”
Travis laughed bashfully, “Aw well, I guess it’s true. I have strong feelings about things and I know I can be a critical person, but I’m sure glad to have met you guys.”
We are looking forward to meeting more of Travis’ friends and to meeting you, to demonstrate to you that $199.00 hearing aids can improve the quality of your life.