At UberHearing™, we've been connecting with many people to facilitate open discussion about hearing aids and the hearing care industry in Canada. Not surprisingly, it's an issue that many people are quite passionate about, as hearing loss affects millions of Canadians and most people have friends and family who are affected by hearing loss. The more people we connect with, the more we've realized the amount of misinformation that exists.
The general public perception is that hearing aids are significantly overpriced. CBC's Marketplace produced an episode directly targeting hearing aid manufacturers and retailers for their pricing practices. Although the "expert" sources used by CBC were American online hearing aid retailers, (with, no doubt, a shred of bias), the public's attention was drawn to real, important issues that need to be addressed.